CPG Bootcamps
Two Bootcamp Options for Pre-Launch and Post-Launch Brands:
Pre-Launch Bootcamp: Get Your Product To Market ASAP
Do you want to have your launch roadmap solidifed in the next several weeks? By joining the pre-launch bootcamp, you’ll get dedicated , weekly one on one calls with a 15+ year experienced CPG industry consultant to coach you through building your custom roadmap for your product launch.
Week 1: Product Concepulization Review and Customer Discovery
Week 2: Production Strategy - Self Production or Co-Packing?
Week 3: Branding and Market Position
Week 4: Packaging and Labeling Strategy
Week 5: Production Plans Check In/Optimization Review/Open Questions
Week 6: Go To Market Strategy Roadmap:
Week 7: Wholesalers, Distributor and Ecommerce Strategy
Week 8: Bootcamp Recap: What outstanding issues need to be addressed?
Post Launch Bootcamp: Leveling up!
You’d launched, but need support in building momentum. By joining the post-launch bootcamp, you’ll get dedicated, weekly one on one calls with a 15+ year experienced CPG industry consultant to coach you through building your brand and capitalizing on your product’s current market penetrating and expansion opportunities!
Week 1: Product Line Overview and Status. Needs and Opportunity Assessment
Week 2: Data deep dive: Velocity, re-orders, sku analysis, margin and budget readjustments
Week 3: Operations and Brand Development Strategy.
Week 4: Wholistic Business Strategy Roadmap and Goal Setting/Resetting
Week 5: Uncovering New Revenue Opportunities (ecommerce, wholesale, foodservice,alternative outlets). Product Diversification deep dive
Week 6: Bootcamp Recap: What outstanding issues need to be addressed?
Concept To Shelf
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Concept To Shelf •
ABOUT
THE EMPIRE FOODS TEAM
IEFC’s founder, Heather Sandford, always leads her companies and her teams with passion, knowledge and a focus on delivering results. A 18+ year successful CPG entrepreneur, her most recently founded food start up was considered a major industry interrupter that was featured in Forbes, Wall Street Journal, Bon Appetit Magazine, Martha Stewart News and more!
Ready to get her hands dirty on any project, she and her team are ready to work with you on product line diversification, margin improvments, product conceptualization, go to market strategy, supply chain sourcing and optimization, business strategy, seed rounds, investment pitch decks and more.
We’d love to hear more about your business needs. Book an exploratory call today!
